The word loetrà takes our thoughts to a world far away, to the Ancient Greece where beauty and wisdom found their highest expression in the physical well-being, where outward appearance and body care were considered absolute priorities. Today the concept behind by the word loetrà is represented in an articulated and original proposal of bathroom’s furniture and accessories. Original collections in which pure and valuable materials are combined with high-tech items, creating the ideal conditions for the design of new areas dedicated to wellness. Today, as in Ancient Greece, the appearance of man and his body care are center staged in the bathroom’s project.
Loetrà, contemporary beauty.


Life Catalog 2021
Photo: Andrea Pancino
Graphic Design: Art Work Studio
Stylist: Cristina Chinellato
Stylist Assistant: Vanessa Vanoncini
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